Customers’ growing expectations for digital experiences make DXP adoption an urgent necessity for global organizations, but the market is fragmented and still evolving. This Magic Quadrant will help application leaders responsible for digital experiences identify vendors suited to their needs.
A digital experience platform (DXP) is an integrated and cohesive piece of technology designed to enable the composition, management, delivery and optimization of contextualized digital experiences across multiexperience customer journeys.
A DXP can provide optimal digital experiences to a variety of customers, including consumers, partners, employees, citizens and students.
This technology can thrive in a digital business ecosystem via API-based integrations with adjacent technologies.
DXPs are applicable to business-to-consumer (B2C), business-to-business (B2B) and business-to-employee (B2E) use cases
